Sony Pictures Orders Papa John’s For Ghostbusters 2016

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It might seem a little unusual to associate a national pizza chain with Ghostbusters. As in the past they would have gone together because of dialogue in Ghostbusters II. Just like in the 80s, bustin’ makes Ghostbusters hungry. Even if you aren’t a Ghostbuster, you probably at times enjoy eating pizza while watching Ghostbusters!

Today Business Wire, Papa John’s, and Ghostbusters announced a delicious partnership. Papa John’s pizza will not only be part of next month Ghostbusters (2016), they’ll have a limited product offer and Ghostbusters (2016) related pizza box. Prior to Ghostbusters (2016) release related marketing with TV spots.

Press release after the jump.

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LOUISVILLE, Ky.–(BUSINESS WIRE)–Papa John’s International, Inc. (NASDAQ: PZZA), the Official Pizza Sponsor of the NFL and the Official Pizza of MLB, is extending its reach beyond the field to the box office. This summer, the brand is making a major splash (or slime!) on the big screen with its biggest film integration ever to support the release of Ghostbusters, in theaters July 15. The announcement was made today, in celebration of Ghostbusters Day – the anniversary of the release of the original film in 1984.

Not only will Papa John’s pizza appear in the film, but the brand will also roll out a new limited time product offer and pizza box tied to the film, as well as a marketing and promotional campaign including a new TV spot featuring one of the most iconic Ghostbusters characters.

“Movies bring people together, just like pizza, so this film partnership is a natural fit for us,” said Robert Thompson, SVP of Marketing, Papa John’s. “It’s a new take on a classic that will bring Ghostbusters to a new, younger audience. Keep an eye out for a memorable character from the original Ghostbusters film, as well as a new addition to the team in our upcoming marketing campaign.”

Papa John’s will share more information about its marketing plans in the coming weeks. The film debuts in theaters July 15, 2016, and the new TV spot will premiere on June 27, 2016.

About Papa John’s

Headquartered in Louisville, Kentucky, Papa John’s International, Inc. (NASDAQ: PZZA) is the world’s third-largest pizza delivery company. For 14 of the past 16 years, consumers have rated Papa John’s No. 1 in customer satisfaction among all national pizza chains in the American Customer Satisfaction Index (ACSI). Papa John’s is the Official Pizza of Major League Baseball, Proud Sponsor of Major League Baseball and Supporting Sponsor of the Major League Baseball Play Ball Initiative. For more information about the company or to order pizza online, visit Papa John’s at www.papajohns.com. Also visit us on Facebook at www.facebook.com/PapaJohns, Twitter at www.twitter.com/PapaJohns, YouTube at www.youtube.com/user/papajohns, Instagram at www.instagram.com/papajohns, Pinterest at www.pinterest.com/papajohnspizza, and Vine at www.vine.co/papajohns. Looking to be a part of something Better? Learn more about franchising with Papa John’s at www.papajohns.com/franchise.

About Ghostbusters

Ghostbusters makes its long-awaited return, rebooted with a cast of hilarious new characters. Thirty years after the beloved original franchise took the world by storm, director Paul Feig brings his fresh take to the supernatural comedy, joined by some of the funniest actors working today – Melissa McCarthy, Kristen Wiig, Kate McKinnon, Leslie Jones, and Chris Hemsworth. This summer, they’re here to save the world! The film is produced by Ivan Reitman and Amy Pascal, and written by Katie Dippold & Paul Feig, based on the 1984 film “Ghostbusters,” an Ivan Reitman film, written by Dan Aykroyd and Harold Ramis.

About Sony Pictures Entertainment

Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. SPE’s global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go to http://www.sonypictures.com.

Contacts

Papa John’s International, Inc.
Peter Collins, 502-261-4233
peter_collins@papajohns.com

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2 comments on “Sony Pictures Orders Papa John’s For Ghostbusters 2016

  1. Really a shame that a good picture couldn’t find a sponsor who isn’t such a complete Richard Cranium. His slaveholder attitude towards his employees while being incredibly selfish is reprehensible. He’s an embarrassment and it saps some of my enjoyment at seeing this reboot seeing ads featuring him.

    • Thanks for your reply back in July.

      Personally I don’t know anything about his business practices. Sounds a bit like the late Steve Jobs reading from your post. Which is a different conversation and of the subject of books and movies.

      Cross promotions and product placements usually don’t take away from my enjoyment of most movies. However, franchise movies that take place in NYC, (even if they’re not entirely filmed there) and involve nationwide pizza chains have taken me out of those films, at least for a moment.

      I’m from NJ, I grew up close enough to NYC. That could be why. Is someone really going to tell me New Yorkers are eating Dominos (product placement in Teenage Mutant Ninja Turtles movie from 1990) or Papa Johns?

      The only time a movie cross promotion with a pizza chain, (that I can remember) and its branding I’m 100% ok with is Pizza Hut involvement in Back To The Future II. A combination of my pre-teenage age at the time, the fact I have fond memories of going to Pizza Hut with my family, also probably because the BTTF trilogy takes place in California. After Ghostbusters, Back To The Future has been a favorite film franchise.

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